Born in Sport.
Built for Movement.

Competition
in Our DNA

Sport is where ambition becomes identity. Born in Italy in 1978, forged in competition.

Today we turn that heritage into modern movement – footwear and apparel shaped by sport and refined by Italian design.

A Legacy Worn in Competition

From basketball arenas to football stadiums, Kronos footwear became part of the visual identity of European sport in the 1980s and 1990s. Athletes trusted the brand when performance mattered most.

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Dražen Petrović

Dražen Petrović

1984 - 1988

Hristo Stoičkov

Hristo Stoičkov

1996

Gabriel Batistuta

Gabriel Batistuta

1999

Maurizio Ganz

Maurizio Ganz

2001

Professional stories

ATHLETE STORY

Dražen Petrović

NBA pioneer. European legend.

Dražen Petrović played the game at full speed – and he did it in our Kronos Petrovic Top, built for precision and relentless competition.

ATHLETE STORY

Hristo stoičkov

Ballon d’Or winner. Fearless striker.

Hristo Stoichkov ruled Europe’s most intense football era wearing our Kronos Parma-style boot, built for power and attack.

Sport Heritage. Reimagined.

Kronos collections reinterpret decades of athletic history through contemporary design.

Each piece reflects the balance between performance influence, Italian aesthetics and everyday versatility.

Footware

Rooted in sport and refined through design, our footwear combines archival athletic inspiration with modern construction – creating silhouettes built for movement, comfort and everyday expression.

APPAREL

Rooted in sport and refined through design, our footwear combines archival athletic inspiration with modern construction – creating silhouettes built for movement, comfort and everyday expression.

A Heritage Brand for Global Growth

Rooted in sport and refined through design, our footwear combines archival athletic inspiration with modern construction – creating silhouettes built for movement, comfort and everyday expression.